If you crave a new experience or want to push yourself to the limit, then why not undertake a Born Free challenge?

You can support Born Free by taking part in one of our fundraising challenges and raising money for wildlife around the world.

If you would like more information, or would like to discuss another fundraising challenge you have planned in support of Born Free, please contact our Challenge Officer, Sarah Locke.



Challenge yourself and support Born Free from home this May!


Born Free is teaming-up with Virtual Racing UK to present the Owl 20K race this May.

This virtual distance challenge means that you can cycle, run, or walk the 20K, or choose a combination of all three! All can be done from home during the course of the month.

Entrants will be awarded the latest in the series of coveted Predator Series medals, which this time features an owl.

£2 from every £12 entry fee will benefit Born Free, with money raised supporting a UK-based owl rescue and release programme.

In addition you could ask family and friends to sponsor you and download a sponsor form here or set up your own JustGiving page to support Born Free.


Join Born Free and climb Africa’s second highest mountain, Mount Kenya. You’ll also get to visit the inspiring conservation projects we’re fundraising for. This is a unique experience for fundraising expeditions like this, and we are really excited to be able to offer it to you.



Meet Verity Bowditch and Tristan Phipps

Taking up a challenge to raise money for Born Free 

Made in Chelsea’s Verity and Tristan are joining our challenge team and raising money for Born Free to Keep Wildlife in the Wild and conserve their natural habitats. In October 2020, they are joining us to take on Mount Kenya, with altitudes up to 4,985m and difficult conditions – this is no mean feat!

While working as a safari guide in Botswana and South Africa, Tristan was inspired by African wildlife and now is raising money to protect Africa’s wildlife. During his time there, he saw first-hand, the damage that poaching and other exploitative activities do to the natural world and this motivated him to make the change, from the tourism sector, to activism and inspiring others – starting with his father and girlfriend, Verity, who are joining the Mount Kenya challenge too!

Compassion for animal welfare has always been on Verity’s agenda through veganism and sustainable living but now, for 2020, she’s taken a more proactive, adventurous approach towards wildlife conservation through the trek.  

The duo are currently found on Channel 4’s Made in Chelsea and will be hosting a number of fundraising events in early 2020 – so keep your eyes peeled if you would like to be a part of their Born Free journey. Or support Born Free through their JustGiving page.



Would you like to challenge yourself by running the Virgin London Marathon for Born Free in 2020?

Whether you have already secured a place through the public ballot and are looking for the right charity to support, or would like to apply for one of our allocated charity places, we’d love to hear from you.

We can offer support and tips to help you fundraise and provide a Born Free running vest.


We’re planning a UK-based mountain climbing challenge in 2020 – details to be announced soon.


If you would like to raise money for Born Free on a challenge that you can’t see on our page, then take a look at
Dream Challenges’ selection.

Activities include trekking, cycling or swimming, in Africa, Asia, Europe and the Arctic.


Meet Jess Ruben

20 Challenges, over 2,020km,  in 2020 for Born Free 

Jess grew up between Kenya and London and feels an ever-increasing determination to help the balance shift in favour of good for the world and its inhabitants. She currently runs the business and people operations at a Series B Fintech company, and hopes to build tech-enabled scalable solutions to the world’s biggest problems in the future. 
Born Free and Jess go back three generations – her grandparents were friends with conservationists Joy and George Adamson who successfully returned Elsa the lioness to the wild. They were also involved with the filming of the wildlife classic Born Free and the making of the film An Elephant Called Slowly, the story of captive elephant Pole Pole whose death led to the founding of Born Free.

In 2020, Jess is setting out to continue her grandparents’ legacy and to raise awareness of, and funding for, Born Free. She is going to swim, cycle, kayak, climb and hike her way over a minimum of 2,020km across 20 challenges; 20 for 2020. That's further than London to St. Petersburg. Or 54 marathons!  But as Jess explains: “The real perspective we need here is that the Earth belongs to all its inhabitants, yet for there to be a future, it is for us humans to make the right choices. It's now or never.”

We will be keeping you up to date with Jess’ challenges. Get in touch with us if you would like to join! 



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