Since 1984, Born Free has challenged the global zoo industry and led the movement against the exploitation of wild animals in captivity.
We work to change public attitudes, inform decision-makers, and give captive wild animals a voice. Whether it is exposing exploitation and the shocking conditions endured by captive wild animals, or raising greater awareness about the needs of wild animals and their welfare, Born Free takes action on the front line for wild animals in zoos.
Born Free has also rescued and rehomed several animals from zoos. For example, our big cat rescue centres in South Africa give lifetime care to a number of lions and leopards rescued from appalling captive conditions.