• Virtual
  • Walk on the Wild Side 2024

    • Date: -
    • Time: 00:01 - 23:59
    • Location: Anywhere in the world!
    • Fundraising target: £200
        • Events

    Could you walk or run 23,000 steps in a day, one for each of the 23,000 lions left in the wild?

    Raise vital funds for Born Free on World Lion Day! 

    On 10th August – World Lion Day – hundreds of people across the UK and abroad will take part in Walk on the Wild Side, raising thousands of pounds of vital funds to protect lions in the wild, and campaign to end their captive exploitation. 

    We need YOU  to Walk on the Wild Side with us, to raise money to ensure that wild lion populations around the world can thrive for years to come. 

    Whether you’re a fitness fanatic, a couch-to-5k-er, or just want to get outdoors this summer, our challenge is the perfect chance to step up for lions.  

    So why not lace up your trainers and take on the 23,000-step challenge this summer?  


    A line up of four men and two women in Born Free uniforms, with Walk on the Wild Side medals around their necks

    Walk on the Wild Side: Everything you need to know

    Up for a roar-some challenge?

    Walk on the Wild Side is free to take part in, but we do ask that you use the challenge to help raise vital funds for our work to support lions and other wildlife.  

    Anyone and everyone. Take part as a solo cat, with your family pride or alongside your ferocious friends.  

    Not available on 10th August? Don’t worry – you can take on the challenge on any day between the 1st and 31st of August, and you can do it anywhere in the world! 

    If walking 23,000 steps isn’t going to be possible but you still want to support Born Free, you can!

    You can sponsor our team of Born Free wild walkers, and donate to help them reach their target of £2,000.

    Sponsor our team

    Or, we have lots of ideas for other types of fundraisers you can organise to support Born Free, from bake sales to art evenings:

    Fundraising Ideas

    We’re challenging every Wild Walker to raise a roarsome £230, that’s 1p per step! Once you receive your first donation, we’ll send you a wire snare beaded key ring, as a thank you for your commitment. Raise £150 to receive your limited-edition Walk on the Wild Side Medal, and if you exceed £230 our signature Freedom Fighter T-shirt or Part of the Pride T-shirt is yours  

    With your help we can rescue more individual lions from lives of misery, campaign to phase out captive big cat exploitation and support our Pride of Meru and Pride of Amboseli Lion Conservation Teams working on the frontline to secure a future for lions. 

    Register using the link below, and set up your own Enthuse fundraising page. Plan your walk for lions on 10th August and put your best paw forward. Good luck!


    Fundraising rewards

    As a thank you for fundraising for Born Free, every participant in Walk on the Wild Side will get a special reward!
    A beaded keyring in the shape of a buffalo

    Receive your first donation

    Once you receive your first donation of any amount, we’ll send you a wire snare beaded keyring, made in Kenya.
    Close up of a Walk on the Wild Side medal

    Raise £150+

    Everyone who raises £150 or more will receive a limited edition, Walk on the Wild Side medal.
    A grey-haired man wearing a Freedom Fighter T-shirt, petting a beagle

    Raise £200+

    If you are able to exceed our £230 target, as well as the keyring and medal we'll send you one of our signature Freedom Fighter or Part of the Pride T-Shirts!

    So, what are you waiting for?

    Register for Walk on the Wild Side 2024 today!