The African lion is the symbol of a great continent and its vast, heat-scorched savannahs. The lion and the Born Free Foundation are inextricably linked… We feature Elsa the lioness on our charity’s logo. Her journey to freedom inspires everything we do to help animals in need. Over the last two decades, Africa has lost between 30 and 50% of its lions and today far fewer than 32,000 animals remain.
The lion’s hunting grounds have been converted to agricultural land, and farmers use poisons, rifles and snares to remove predators from their land. Prey species have been depleted, populations have become fragmented, and in some countries it is still legal to shoot lions for ‘sport’. Africa without lions is unimaginable. Born Free is taking action to protect wild lions and stop their captive exploitation.
Part of the Big Cat Campaign