The African lion is the symbol of a great continent and its vast, heat-scorched savannahs. And the lion and the Born Free Foundation are inextricably linked… We feature Elsa the lioness on our charity’s logo. Her journey to freedom inspires everything we do to help animals in need. Over the last two decades, Africa has lost 30% of its lions and today fewer than 35,000 animals remain. The lion’s hunting grounds have been lost to agriculture and farmers use poisons, rifles and snares. Prey species have been depleted, populations have become fragmented, and it is still legal to shoot lions for ‘sport’. Africa without lions is unimaginable Born Free is taking action protect wild lions and stop their captive exploitation.
Part of the Big Cat Campaign