Large male lion in high grass and warm evening ligh

Pathways to Freedom

for a better, kinder and more compassionate future

Born Free’s Pathways to Freedom strategy boldly sets out our vision for a world where people and wild animals coexist in peace.

Read Our Strategy

Our Vision

Discover our vision for a better, kinder and more compassionate future - from Born Free's teams around the world.
A head and shoulders photo of Will Travers OBE

Will Travers OBE

A message from our Co-Founder & Executive President, Will Travers OBE

The next five years are critical for wild animals and the natural world.

Since our foundation in 1984, we have been taking frontline action for wild animals. Our work has had an enormous impact on the lives of millions of animals, reaching many different species and countries.

Born Free is a global force for wildlife and a crucial voice for wild animals in need. Equally devoted to individual wild animal welfare and wildlife conservation, we transform animals’ lives, and expose and challenge those who want to hunt, kill, and exploit.

Thanks to the steadfast help of our generous supporters, together with our hard-working teams, partners and colleagues, Born Free’s work has grown ever more impactful – through our wild animal welfare and compassionate community conservation work, and our policy-led campaigns. But, we need to do so much more.

Born Free’s new Pathways to Freedom strategy will continue to advance us towards our vision of a world where wildlife and people live in harmony. Our strategy draws on over 40 years’ experience, standing up for wild animals, their habitats, and local communities, and of working with those who share our values to achieve our goals.

Thank you for being a part of our vision.

Read Our Strategy

Read our strategy for 2025-2030 and discover our commitment to the best future for wild animals.
African elephant (Loxodonta africana) and calf walking in grassland, calf pushed by mother, Amboseli national park, Kenya.

You can bring our vision to life!

Could you support a better future for wildlife with a regular gift? You can save lives, stop suffering and challenge those who want to hunt, kill and exploit wild animals around the world.

Give a Gift Today

Video credits (c) Lilongwe Wildlife Trust, George Logan, Fondation 30 Millions d’Amis, Alexandre Baluchon.