Will you Walk on the Wild Side for lions?

You are invited to step up for lion conservation this August and walk 23,000 steps – register today for our roarsome annual charity challenge!

A male lion running towards the camera through long grass, his mane blowing in the wind. The words 'Walk on the Wild Side' are overlaid onto the image

On 10th August – World Lion Day – you can join hundreds of people across the UK and abroad, not least our team of more than 400 colleagues, community members and school children in Kenya, and take part in Born Free’s Walk on the Wild Side. Together we will raise thousands of pounds of vital funds to protect lions in the wild, and campaign to end their captive exploitation. 

Registration for the 2024 event is now open, and this year, we’re asking you to take 23,000 steps, one for every estimated lion in the wild. This equates to just over 10 miles or 18km. Steps can be completed in one day, or spread out during August, so you get to choose how you want to take part and help lions thrive.

It’s also the ideal challenge to take part in alongside family and friends; pick a scenic route and head out in the sunshine for a picnic!

Carina Hibbitt, Born Free’s Fundraising Project Manager, encourages everyone to get involved this August, saying: “For the third year, we’ll be roaring for wild lion conservation and raising money to protect these magnificent animals through Walk on the Wild Side, and we would love it if you joined us! There are some really great gifts for fundraisers, including beautiful wildlife keyrings which have been handmade in Kenya from recycled wire snares. And if you are not able to take part in the walk, you can support the amazing Born Free team with their challenge!

“This year, we’re asking supporters to step up and walk a little further than before – 23,000 steps, one for every wild lion. But we are hoping more people than ever will feel inspired to take part and join Born Free for this family-friendly event on World Lion Day or during the month of August.”

So why not lace up your trainers and take on the 23,000-step challenge this summer?