Compassionate Conservation Puts the Welfare of Individual Animals at the Heart of Effective Conservation Actions.

The McKenna-Travers Award for Compassionate Conservation (MTA) is named in honour of Virginia McKenna OBE, her late husband Bill Travers MBE, and their eldest son, Will Travers OBE, who co-founded the charity that became Born Free in 1984.

The Award will not only raise the professional profile of the winner but confers a substantial project grant worth £10,000 over one year to help the winner implement their compassionate conservation agenda, while the recipient of the People’s Choice award will receive £5,000 for their project.

The application period for the McKenna-Travers Award is now OPEN – the deadline for applications is 20th August 2021. Shortlist will be announced on 17th September where Born Free supporters will get the opportunity to vote for their People’s Choice. The MTA winner, judged by a panel including Virginia McKenna OBE and Will Travers OBE, will be announced on 17th October, along with the People’s Choice winner.


Please see our list of frequently asked questions below.

For more information, please email with MTA in the Subject.

“I hope this award will recognise, inspire and support outstanding individual conservationists, researchers and practitioners who place a very high priority on animal welfare while undertaking field conservation of species under threat, conservation policy or environmental education.” - Virginia McKenna OBE


Who is eligible to apply?

Any individual working to protect wildlife in the wild and improving the welfare of individual wild animals or helping in other ways to deliver a better world for wildlife can apply. This is regardless of their formal position or affiliation to an organisation. The MTA rewards the Compassionate Conservation achievements of individual candidates, not necessarily the achievements of the organisation they work for, although the two may be inextricably linked.

The MTA is for individuals. Why not for organisations?

Outstanding conservation and animal welfare achievements are always linked to the leadership qualities of individuals, and the MTA seeks to reward those people and help them make a lasting difference. The winner will invest the prize in a project of her/his own choice, and this project may operate under the auspices of the organisation the candidate works for.

What projects will the MTA fund? 

We will support conservation work that fully takes into account the welfare and needs of the individual animals affected. This may be hands-on field conservation, conservation education, research for conservation that addresses the welfare of wild animals or, lobbying for relevant legislation and law enforcement. We will not fund consumptive utilisation of wildlife, ex-situ captive breeding, university fees or attendance to academic conferences.

Do 'end of career' candidates qualify?

The MTA aims to provide both a reward for achievements and an incentive for winners to continue their Compassionate Conservation work. While 'end of career' candidates will not be excluded, their chances of becoming an award winner are less.

Do I have to be working in a ‘developing’ country to qualify for the MTA?

No. Candidates from all over the world can qualify.

You ask for contacts for two referees. What are the qualifications for referees?

The referees must be knowledgeable about animal conservation and welfare. But more importantly, they should know you personally and be familiar with your professional ethos and work. A minimum of two referee statements will be critical for a successful application. However, you will only be requested to ask your nominated referees to provide a statement once you have been selected as one of the nominees for the MTA.

How will the application be judged?

The panel will be paying particular attention to the personal statement for providing a clear description of an applicant’s achievements that warrant him/her deserving of this award. Project proposals will also be assessed according to a number of factors including their alignment to compassionate conservation principles, their methodological rigour, and their likelihood of success.

If my application is not successful, can I appeal?


If my application is not successful can I re-apply at a later date?




Dr Olivier Nsengimana was awarded the MTA in 2020 for his work to combat the illegal trade in grey crowned cranes, which are classified as Endangered by the IUCN Red List.

Dr Olivier Nsengimana is Founder & Executive Director of the Rwanda Wildlife Conservation Association (RWCA), a non-profit organisation dedicated to providing sustainable solutions to critical wildlife conservation issues in Rwanda and the East African region using a holistic and multi-disciplinary ‘One Health Approach.’

Led by his determination to make a difference for his country, having witnessed the horrors of the 1994 genocide as a nine-year-old boy, Nsengimana set out to stop individual animal suffering and save and protect his country’s grey crowned cranes.




Dr Jamartin Sihite was awarded the MTA in 2019 for his tireless work to protect the Bornean orangutan and its habitat. As CEO of the Borneo Orangutan Survival (BOS) Foundation in Indonesia, Dr Sihite manages three orangutan reintroduction forests in Borneo, a 309,000-hectare peat swamp forest in Central Kalimantan which provides habitat to over 2,500 wild orangutans, a network of orangutan pre-release islands, a long-term orangutan sanctuary at Salat Island and two rescue and rehabilitation centres.

Virginia McKenna said: “For more than 12 years Dr Jamartin Sihite has worked tirelessly for protection of the orangutans in Borneo and their fragile forest homes. Over 800 animals have been rescued and cared for, and now half of these have been introduced back to the wild.”




Shivani Bhalla of the Ewaso Lions Project was awarded the first MTA in 2012. Shivani was selected to receive the award for her work with local communities to conserve lions and other large carnivores in northern Kenya by reducing conflict and helping them understand the importance of lions and other wildlife.

Virginia McKenna said: “I could not be happier that Shivani and the Ewaso Lions Project are the first recipients of this award. She and her team face many challenges, but they are true champions of lions and their survival in Kenya. I send my warmest congratulations and feel sure they will be an inspiration to many.”




Professor Anna Nekaris of Oxford Brookes University and the Little Fireface Project was awarded the MTA in 2013. Professor Nekaris was selected to receive the award for her work in exposing the cruel and destructive trade in slow lorises as pets in South East Asia, and for raising awareness of their plight through academia, media and field work.

Virginia McKenna said: “I am so delighted that Anna has won this award. I think her work has brought international attention to this little-understood species and her commitment to the individuals she encounters is exactly what Compassionate Conservation is all about.”




The third MTA was awarded to the Mad Dog Initiative, a project aiming to protect Madagascar’s rare and endemic wildlife through a targeted, compassionate programme to control domestic and feral dogs in and around Ranomafana National Park, Madagascar.

Virginia McKenna said: “I am so pleased that the Mad Dog Initiative has won this award. It embodies so much of what we regard as central to Compassionate Conservation. What I particularly admire about this project is that it is inclusive. It benefits wild animals, domestic dogs and people, and I hope will be an inspiration for others to follow.”




Neotropical Primate Conservation (NPC) was the 2016 winner of the MTA. Since it was set up in 2007, NPC has targeted Peru's illegal trade in wildlife by partnering with wildlife authorities, police, public prosecutors and grassroots organisations. 

Virginia McKenna said: “The environment, its vulnerable wild inhabitants and the world’s burgeoning human population, are all part of life on Earth, and NPC treats them with understanding and sensitivity. I hope that NPC and Born Free will spread our joint philosophy of Compassionate Conservation around the world – a world which needs it as never before."




Jackson Mbeke, Director of the Democratic Republic of Congo’s Gorilla Rehabilitation and Conservation Education (GRACE), won the sixth MTA for Compassionate Conservation. 

Virginia McKenna said: "Jackson's unswerving dedication should be an inspiration to all. Together with everyone at Born Free, I am determined that by supporting outstanding individuals such as Jackson and his team – with both recognition and resources – we can help make the natural world a more compassionate and safer place."



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