Born Free has a very special and unique history, shaped by some inspiring and much-loved individuals who embody our legacy and culture, and remind us of our core value that every individual matters.
“It is hard to believe that it was so long ago – 1964 – that our lives changed forever, but making the film Born Free in Kenya, meeting the Adamsons and the extraordinary lions, was our first step into an unknown future.
“And now, my memories of the past are unfaded, my hopes for the future are always optimistic – in spite of the strange new challenges that now face us all.
“These challenges should make us even more determined to protect the deeply vulnerable natural world and its creatures who so often suffer, exploited and unheeded. And I rejoice that more and more people feel the same as I do.” – Dame Virginia McKenna
Elsa became world famous as the real-life inspiration for Joy Adamson’s autobiographical book Born Free (1960) and the subsequent film adaptation starring Virginia McKenna and Bill Travers (1966), which sparked their passion for wildlife conservation.
Pioneering naturalist, author and artist, Joy Adamson wrote bestselling book Born Free in 1960, based on her husband George Adamson’s diaries which told the story of her efforts to raise and rehabilitate orphaned lion cub, Elsa, and return her to the wild.
Christian the lion’s story has captivated millions of people worldwide thanks to footage filmed as part of Christian the Lion at World’s End, and has gone on to be a viral YouTube phenomenon.
In 1969 Virginia McKenna and Bill Travers filmed An Elephant Called Slowly on location in Kenya, featuring an little elephant calf called Pole Pole, who had been taken from the wild as a gift to London Zoo by the Kenya Government of the day.