Born Free is committed to protecting threatened species in their natural habitats and preventing animal suffering by building sustainable systems for co-existence.

Wildlife is coming under increasing pressure from both environmental and human driven changes. The threats are many and include habitat degradation and destruction, unsustainable exploitation of resources and human-wildlife conflict. 

Born Free recognises the interconnection between wildlife and community well-being. The human element cannot be separated from the conservation of wildlife. Therefore, building a sense of stewardship towards our planet, its natural resources and our wild neighbours is essential for the protection and survival of so many species, including lions, elephants and pangolins to name but a few.

With Compassionate Conservation at our core, we work with communities who live alongside wildlife to promote tolerance and co-existence.

In order to enable lasting behaviour change in support of animal welfare and wildlife conservation we raise the profile and importance of these issues with policymakers, the wider public and other stakeholders in the UK, Europe and further afield, through education and advocacy. 


"In the end we will conserve only what we love, we will love only what we understand and we will understand only what we are taught"

 - Baba Dioum (1968)


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