Elephants and giraffes are under terrible threat.

Majestic elephants poached for their ivory. Gentle giraffes killed for their meat and skins… Africa’s giant herbivores need our help more than ever.

Across Africa, elephants are slaughtered in their thousands every year. Close-knit families are decimated, leaving traumatised elephant friends, family and orphaned young.

Giraffes also suffer at the hands of people who value their skin and body parts over a beautiful, sentient, living animal. In the last 30 years, numbers have dropped by 40% in the wild. Beyond belief.

Extinction means forever. If we don’t act now, it will be too late.

With your invaluable help, we can monitor, study and protect these fascinating species in Meru National Park, Kenya. We can identify individual families and mitigate the threats they face. We can work with local communities to increase awareness and resolve possible conflicts. We can train a team of local people to patrol Meru and remove snares. We can protect the savannah habitat and revive degraded areas. 

There is no time to lose. Your gift today will help give Africa’s giants a fighting chance of survival.


A photo of a wild giraffe, head and shoulders, with a blurred background and the word 'adopt' overlaid

A photo of an adult elephant with an elephant calf standing in front of her, with a circular play button overlaid

A photo of a dead giraffe lying in the bush. It's head is closest to the camera and its eyes are open. A blonde haired lady is standing next to it. Her face is blurred. The word 'donate' is overlaid.

Your gift today could help save lives. 

  • £10 could buy a first aid kit for our Saving Meru’s Giants field team 
  • £50 could pay for essential giraffe monitoring and protection
  • £150 could cover the cost of building a unique elephant identification dataset for three months
  • £200 could create a ‘bee fence’ of hives to deter elephants from raiding farms
  • £300 could install camera traps to gather evidence of species whereabouts and illegal human activity
  • £1,000 could buy a new laptop to record and store all our precious data, replacing old & run-down devices
  • £1,500 could support our de-snaring team and their vehicle for a full month
  • £5,000 could cover the entire production and training costs of “bee fence” honey and mitigate human wildlife conflict


A group of three elephants walking along a track. Two adults are visible, with tusks. In the foreground, a baby elephant is reaching up to one of the adults with its trunk.

Fresh hope for Meru’s wildlife.

Meru National Park has a special significance for Born Free – it’s where George and Joy Adamson taught Elsa the lioness how to be free!

Meru Conservation Area is home to around 1,000 elephants (with 500 in Meru National Park) and 1,400 rare, reticulated giraffes. Both elephants and giraffes play a vital ecological role by dispersing the seeds of the acacia tree – vital to prevent desertification.

We are determined to protect the park and its unique animals. 

Things have already begun to move in Meru. Since 2014, Born Free has helped Kenya Wildlife Service protect the park’s 80 or so lions, including Elsa’s descendants. The population is gradually increasing – not least five cubs born this year to Elsa’s Pride.

Our appeal to Save Africa’s Giants will expand on the vital work in taking place in Meru, and extend extra protection to elephants and giraffes living within the park.


Images ©  www.georgelogan.co.uk

A photo of a group of three giraffes eating from an acacia tree.
"A fairy tale animal, as if from the land of fables."
- Joanna Lumley OBE, Born Free Founder Patron



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