Born Free is committed to protecting the privacy and the lawful processing of your personal data.

This Privacy Notice explains the types of personal data we may collect about you when you interact with us. It also explains how we uphold your rights and how we store and handle your data and keep it safe. Our full privacy policy is also available to you upon request, it describes in further detail the arrangements we have put in place. You can request a copy by contacting us using the details at the foot of this notice.   

“Personal data” is information relating to you as a living, identifiable individual.

“Processing” your data includes various operations that may be carried out on your data, including collecting, sharing, organising, disclosing, storing and deleting it.

The law requires us to:

• Process your data in a lawful, fair and transparent way;

• Only collect your data for explicit and legitimate purposes;

• Only collect data that is relevant, and limited to the purpose(s) we have told you about;

• Ensure that your data is accurate and up to date;

• Ensure that your data is only kept as long as necessary for the purpose(s) we have told you about;

• Ensure that appropriate security measures are used to protect your data.

This notice is designed to answer any questions you have but if not and if you have a query, please do contact us.  

It is likely that we will need to update this Privacy Notice from time to time, and you are welcome to come back and check this at any time or contact us by any of the means shown below.

What is the Born Free Foundation 

Here at the Born Free Foundation we work tirelessly to ensure that all wild animals, whether living in captivity or in the wild, are treated with compassion and respect and are able to live their lives according to their needs. With your support, we can continue this important work and oppose the exploitation of wild animals in captivity and campaign to keep them where they belong - in the wild. 

What is our lawful bases for process your data?

The law on data protection sets out a number of different reasons or conditions for which an organisation may collect and process your personal data. When collecting information that may identify you, we will always make clear to you which data is necessary for each purpose or type of data.  Most commonly, we will process your data on the following lawful grounds:


In specific situations, we can collect and process your data with your consent. 

This may include when you agree to receive an email about ways you can become a supporter or to receive information from us about other ways to help us. When you make an enquiry about products we sell to raise money for our cause, we may collect your implied consent to enable us to process your request.

If you have not engaged with us for more than eight years, you will be flagged as inactive and we will contact you to ask whether you want us to keep your data or not. Unless you reply to say ‘yes’, we will delete or anonymise the personal data. However, we assume that past and present supporters and customers will expect to continue receiving information.

Contractual obligations

In certain circumstances, we need your personal data to comply with our contractual obligations. Such as a gift aid claim that you may have pledged.

Legal compliance

If the law requires it, we may need to collect and process your data.

This will include sharing with law enforcement agencies details of people involved in fraud or other criminal activity affecting Born Free. 

Legitimate interest

In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected when we pursue our aims and objectives as an organisation and which does not materially impact your rights, freedom or interests. We have completed a risk assessment to measure any possible negative impact on our supporters when we use this condition. 

We may also use your data, typically in an emergency, where this is necessary to protect your vital interests, or someone else’s vital interests.  In a small number of cases where other lawful bases do not apply, we will process your data on this basis without your consent.

Special category data

"Special categories" of particularly sensitive personal data require higher levels of protection. We need to have further justification for collecting, storing and using this type of personal data.  We do not aim to collect and process special category data, but we acknowledge it may be revealed to us. Born Free will document all incidents of its processing of special category data in our Data Protection incident Register.

For your information, the Special Categories of personal data consist of data that reveals:

• racial or ethnic origin;

• political opinions;

• religious or philosophical beliefs;

• trade union memberships

• genetic data; 

• biometric data (e.g. fingerprints);

• data concerning health; 

• data concerning someone's sex life or sexual orientation.

We may process special categories of personal data in the following circumstances:

• With your explicit written consent; or

• Where it is necessary in the substantial public interest, and further conditions are met;

• Where the processing is necessary for archiving purposes in the public interest, or for scientific or historical research purposes, or statistical purposes, subject to further safeguards for your fundamental rights and interests specified in law;

• Where there is a legal obligation.

Further legal controls apply to data relating to criminal convictions and allegations of criminal activity.  

When we collect your personal data:

These occasions will include, but are not limited to:

• When you support us by giving a donation;

• When you buy a product from us that supports our cause;

• When you are a staff member of Born Free;

• When you are a volunteer of the Foundation or its associate organisations;

• When you are employed by Born Free as a contractor;

• When you visit our offices or an event we may organise;

• When you communicate or engage with Born Free by letter, email or other means, including social media;

• When you access or engage with our website.

How and why we collect your personal data

When you visit our website, we may collect your IP Address, page visited, web browser, any search criteria entered, previous web page visited and other technical information.  This information is used solely for web server monitoring and to deliver the best visitor experience. We may use technology such as cookies to help us deliver relevant and interesting content in our communications in the future. We may profile you to find out more about you but in the least most intrusive way. We may use information we collect to display the most interesting content to you on our website we may use data we hold about your previous visits. 

We may also collect your social media username if you interact with us through those channels in order to help us respond to your comments, questions and feedback. The data privacy law allows this as part of our legitimate interest in understanding our audience.

For your security, we use all appropriate organisational and technical security controls to safeguard your data.

We will only ask for and use your personal data collected for the purpose stated at the point at which it is collected. If we believe your data is no longer needed for this purpose we will not process your data further.

What are your rights over your personal data?

You have the right of access to the personal information we may hold about you. This is free of charge and will be supplied to you within one month of your request. We cannot always guarantee that this is possible due to certain legal obligations. 

You have the right to be informed about the way we collect, share and use your data. Each time we process your data we will provide a straightforward explanation as to why we are processing your data.   

You may object to our processing of your personal information if we used it for the purpose of direct marketing or fundraising.

If you have given consent for Born Free to collect and process your personal data, you have the right to change your mind at any time and to withdraw that consent. Full privacy notices will explain what your data may be used for each time you are asked to share it with us along with easy to follow instruction on how to Opt-out. 

You have the right to challenge automated decisions we make about you. You may ask for these to be assessed by contacting us. We currently do not make decisions in this way but may in the future, we’ll keep you updated on this.

You have the right to request a copy of any information about you that Born Free may hold at any time to check whether it is accurate. To ask for that information, please contact us using the details shown below.

To protect the confidentiality of your information and the interests of Born Free, we will ask you to verify your identity before proceeding with any request for information. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to request such information.

Sometimes we are required to inform you about certain changes, including updates to this Privacy Notice and where we have a legal obligation such as a duty of care or safeguarding. These administrative messages will not include any marketing content and do not require prior consent when sent for example by email. This ensures that we are compliant with our legal obligations.

We may use your data to send you a survey and feedback requests to help improve the way we communicate in the future. These messages will also not include any marketing and do not require prior your consent. We have a legitimate interest to do so as this helps improve our services and make them more relevant to you. Of course, you are free to opt-out of receiving any of these communications at any time.

Data retention

Whenever we collect or process your personal data, we will only keep it for as long as is necessary for the purpose for which it was collected. Our procedures monitor retention periods very carefully.  Periodic reviews will ensure that retention schedules are followed.  At the end of the retention period, your data will either be deleted completely, put beyond use or anonymised.   In some cases, personal data will be kept in perpetuity but will be anonymised.

Protecting your data outside the EEA

Occasionally we will need to share your personal data with third parties and suppliers outside the European Economic Area (EEA). The EEA includes all EU Member countries as well as Iceland, Liechtenstein and Norway

We may transfer personal data that we collect from you to third-party data processors in countries that are outside the EEA, such as the USA. For example, this might be required when we store data in a Cloud Service. If we do this, we have procedures in place to ensure your data receives the same protection as if it were being processed inside the EEA, and we will treat the information under the guiding principles of our Privacy Policy.

Stopping us from using your data in the future

You can stop communications from Born Free by either:

- clicking the ‘unsubscribe’ link in any email communication that we send you. We will then stop any further emails and will ‘forget’ your information in line with your rights unless we have a legal obligation to keep it; or

- by contacting us using the information below.

Born Free Foundation, Broadlands Business Campus, Langhurstwood Road, Horsham, West Sussex, RH12 4QP

t: 01403 240170 | e:

Remember, some administrative communications for current and past supporters and customers cannot be stopped.

How to complain about our processing of your data

If you feel that your data has been handled incorrectly, or you are unhappy with the way we have dealt with your query regarding the way we use your personal data, you have the right to complain. You can contact the Information Commissioner’s Office (ICO) which regulates the use of information in the UK in two convenient ways;

You can call them on 0303 123 1113 or go online to 

If you are based outside the UK you have the right to complain to the relevant data protection supervisory authority in your country.

Data protection registration

We are registered as a data controller with the UK Information Commissioner's Office.

Our data protection registration number is Z7246170.

 Our details

 This website is owned and operated by The Born Free Foundation.

We are registered with the Charities Commission under registration number 1070906, and our registered office is at Broadlands Business Campus, Langhurstwood Road, Horsham, West Sussex RH12 4QP. Our principal place of business is at Broadlands Business Campus.

If you would like to discuss any aspect of this policy or the way Born Free processes your information You can contact Mark Burnett, The Data Protection Officer at The Born Free Foundation here;

By Post – Born Free Foundation, Broadlands Business Campus, Langhurstwood Road, Horsham, West Sussex, RH12 4QP

By Email –

By Telephone - 07817 779006


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