Fewer than 20,000 wild lions roam across Africa today. Driven out of their ancestral homes, poached, targeted by trophy hunters, most lion populations are in freefall. But the lions’ champion, Born Free, is determined to stop the slaughter, protect the wilderness, and give wild lions a fighting chance. Will you help?
In captivity, many lions are abused, neglected and forgotten. Born Free’s campaigns expose exploitation and challenge the brutal ‘canned hunting’ industry that sees thousands of lions bred to be cuddled and then shot for ‘fun’, with no chance of escape. Will you join us?
Watch our award-winning animation The Bitter Bond.
Nowhere cherishes and respects the power, courage and majesty of lions like London. Lions adorn our buildings, our heraldry, our national teams – and lions can give your brand, international exposure. Will you be part of Born Free’s pride?
You can find our our sponsorship table here:
Born Free and world-renowned artists, Gillie and Marc, have joined forces to bring a new and exciting public art installation to London (July 2021). Their inspirational Love the Last is public art on the grand scale, raising awareness, funds and support for some of the world’s most threatened species.
Take a look at Gillie and Marc's work
Following the sensational Elephant Orphans in Marble Arch (2019/2020), The Lions of London exhibition captures the spirit of freedom, the story of triumph over adversity, and the essence of one of the most revered animals in human culture. Will you be part of the adventure?
Their form has been celebrated in sculptures, paintings, national flags, films and literature.
View the previous installation here:
Sponsoring The Lions of London with Born Free and Gillie and Marc aligns your brand with this inspirational, iconic animal and will bring your company richly-deserved public, media, social media, corporate and international recognition. Will you step up and join Born Free’s battle to save wild lions for future generations?