Our partners at British Airways Holidays have generously sponsored one of the lion cub sculptures featured in our Born Free Forever exhibition at London's Millennium Green!

BA Holidays have supported our work since 2019, when they helped relocate two lionesses, Alpha and Cora, who had been rescued from a failed zoo in southern Spain. The lionesses, are now cared for at our Born Free Rescue Section at Panthera Big Cat Sanctuary in South Africa, thanks to BA Holidays, who funded the construction of the facilities and permanent enclosures for big cats, rescued from zoos, circuses and other captive facilities.

Alpha and Cora were the to arrive at the sanctuary, and since then, they have been joined by a number of other big cats, who all receive specialist lifetime care. Cora is also represented with a sculpture in the Born Free Forever exhibition, you can read her story here.

As part of their ongoing work with Born Free, BA Holiday support our Raise the Red Flag initiative, which allows members of the public to submit eyewitness reports of captive animal suffering around the world. BA Holidays recently announced their new policy to no longer promote or sell trips which involve animals in captivity.

Born Free has also worked with BA Holidays to review their holiday packages inventory and advise them of certain venues that still promoted the riding, petting and photographing of wild animals.

Claire Bentley, Managing Director of British Airways Holidays, said:

“We know our customers are behind us in supporting organisations like Born Free, and we are proud that our new Animal Welfare Policy and its various initiatives will help improve the lives of animals living in captivity all over the world."

Karen Botha, Born Free's Managing Director, said:

"Born Free is extremely grateful for the generous support from BA Holidays, which goes back many years and enables us to work towards our vision to preserve and protect wildlife.  They were instrumental in the creation of a new living space for lions in a sanctuary in South Africa.  Their sponsorship of the Born Free Forever exhibition continues their commitment to wildlife."


A photo of a bronze lion cub statue in a park in London.
Image © Joe Pepler / PinPep


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