You should never underestimate your power as a member of the public, customer or tourist. You can help by directly raising your concerns with numerous points of contact.

Please look at the options below for advice on how best to raise your concerns and who to send them to.


  • The Embassy or High Commission for the country concerned:

For UK residents - you can find the details of the relevant country’s Embassy or High Commission on the website of the Foreign and Commonwealth Office. Here you will find a link to the London Diplomatic List, which provides the details of country representatives in London, the name of the Ambassador Extraordinary Plenipotentiary or the High Commissioner, and the postal and/or email address of the embassy.

For Non-UK residents - you can find the details of the relevant country’s Embassy or High Commission in your home country at www.embassy-worldwide.com.

  • The Tourism authority or National tourist office for the country concerned:

For UK residents – The National Tourist Office for many countries can be found on the website of The Association of National Tourist Offices and Representatives (ANTOR).

For both UK and Non-UK residents – The Tourism Authority based in the country concerned can be found on the website of the World Tourism Organization UNWTO.

  • The zoo, captive facility or attraction itself. It is important that they here directly from concerned customers and tourists. Many places state that ‘they never receive any complaints’, so please make your concerns known.
  • Your tour operator, travel agent or hotel. They are obliged to investigate your concerns involving animals seen on an excursion or at a hotel or facility booked through or promoted by them. This should also ensure that animal welfare remains an important issue on their agenda.
  • If the country concerned is part of the European Union (EU), and you are an EU resident yourself, write to your MEP (Member of the European Parliament). A useful website to identify your MEP is www.europarl.europa.eu/meps/en/map.html.
  • The company or author of any brochure, guide or book that has recommended the ‘attraction’ or facility.
  • Local media or national press – tell them about your experience and concerns. Sending them accompanying photographs may also spark an interest from the media.


Effective letters or emails are short and concise. Approx. 300 words should be adequate to relay your comments and concerns. Be specific about why you are writing and what concerns you. Remember that you visited a country to have a wonderful experience or you have perhaps paid an entry fee or bought a ticket, you therefore have the right to raise your concerns about the welfare of animals you have encountered.

Information your letter or email should include:

  • The date of your visit.
  • What you have personally witnessed: what animals you saw or are concerned about
  • Where you saw the animals, the name of the facility/attraction, location and country
  • Describe the sort of conditions they were in or how the animals were treated
  • Explain if the animals were being made to perform tricks and what they were doing.
  • Describe your feelings at the time.
  • Ask direct questions that require an answer, such as: can you assure me that my concerns will be investigated? Are you aware that this treatment is going on? What are the laws concerning the welfare of animals in zoos or circuses etc?
  • If you took photographs you could include some with you letter or email.

REMEMBER to ask for a reply and to give your contact details - name, address and/or email.

PLEASE be polite and courteous. You are less likely to receive an answer if you rant or are rude. You want the people that you are writing to, to listen and take you seriously.

PLEASE send Born Free copies of any replies you may receive - by email or in the post to our UK office (marked FAO: Captivity Programme).


NB For information on how to raise your concerns about captive wild animals you have encountered in the United Kingdom, please visit the UK specific ‘take action’ page.

DISCLAIMER: Born Free is not responsible for the content of external websites.


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