Born Free Foundation - Keep Wildlife in the Wild

Who is Roary?

Roary is WildcreW's cute lion-cub mascot. 
Roary will be on hand to talk to our WildcreW members about animals and how important it is to ‘keep wildlife in the wild’.

Roary loves competitions and throughout the year he’ll be inviting WildcreW members to take part in drawing, photography and writing contests.  There are great prizes for the best entries and the winner will be published on Roary's web-page!

Also, don't forget to look out for Roary at various Born Free events.  He’ll be on hand to meet-and-greet WildcreW members and other wild kids, a perfect chance to have your photo taken with Roary and displayed on his web-page!

WildcreW Launch!

To help launch WildcreW, Roary took a trip to meet some children who are mad about animals.  On his adventures he also bumped into a few familiar faces: CBeebies presenter Chris Jarvis and actor Martin Clunes (image below), who are now helping Roary to ‘keep wildlife in the wild’.

Below are images of Roary meeting a few WildcreW supporters and Born Free’s lion expert Abagail Gardner (far left).

If you have any questions for Roary you can e-mail him at

If you haven't already done so, why not join WildcreW today? It's totally FREE!

Born Free Foundation
Broadlands Business Campus, Langhurstwood Road
, Horsham, RH12 4QP, UK - Charity Reg. No. 1070906

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