Born Free Foundation - Keep Wildlife in the Wild

Taj St James' Hotel

Taj Hotels Resorts and Palaces announces partnership with the Born Free Foundation and launches a limited edition hardback of The Jungle Book

Taj Hotels Resorts and Palaces in London has released the bespoke celebratory edition of The Jungle Book while announcing a very exciting new partnership with Born Free!

This celebration takes place 150 years since Rudyard Kipling’s birth, and with two live-action movie adaptations of his iconic classic The Jungle Book in the offing and marking 50 years since the première of the seminal wildlife conservation film Born Free, there has never been a better time to celebrate English classics and commit to the conservation of the endangered tiger.

The Jungle Book limited edition hardback will be the second offering in the luxury hotels’ ‘English Classics, Reinvented’’ series, giving a new lease of life to literary classics by commissioning contemporary artists to reimagine covers of our best-loved books. The series was unveiled in 2015 with the 150th anniversary edition of Alice’s Adventures in Wonderland at Taj 51 Buckingham Gate Suites and Residences, whilst hosting the preview reception of the Tata sponsored Hay Festival, one of UK’s largest literature gatherings. Taj Safaris, together with Greaves India, will be announcing a series of carefully crafted wildlife luxury safaris offering guests the unique opportunity to see tigers in the wild and live their very own Jungle Book journey, guided by a Born Free wildlife expert. 

Speaking about the campaign, Siddhartha Butalia, Director of Marketing, Taj Hotels Resorts and Palaces said “Inspired by the indomitable spirit of the tiger, we are proud to renew our commitment to pioneering with purpose. We are delighted to be partnering with the Born Free Foundation to help protect threatened species and keep wildlife in the wild.” 

Acknowledging the partnership, Adam M Roberts, CEO, Born Free Foundation said “Today, it is estimated that as few as 3,000 tigers remain in the wild. The Born Free Foundation is determined to save tigers from extinction through conservation and rescue work in India and we are delighted to join forces with the Taj in enhancing this commitment.”

The event also showcased the magnificent Shere Khan diamond necklace, designed by renowned jeweller Catherine Best, last valued at over a quarter million pounds and scheduled to be auctioned later in the year to raise funds for the charity. 

The hotel is also introducing a host of initiatives to support the charity and raise awareness about threatened species worldwide. These include enhancements to the Kids@Taj programme, which will be Jungle-book and Born Free themed with cuddly toy tigers and animal colouring books. While proceeds from the sale of the books, Wild Thing Wine and the restaurant menus will also go towards Born Free’s tiger conservation work in India.

Jungle Book Yoga Experience for kids

This October half term, the famous characters of Rudyard Kipling’s celebrated classic, The Jungle Book, will come to life as St. James’ Court A Taj Hotel, London launch their new “Jungle Book Yoga” class for children.

Taking place from 24th – 30th October in association with Tatty Bumpkin Yoga, a company specialising in yoga for children, will be a special Jungle Book yoga escapade. Tatty Bumpkin will take aspiring Mowglis on a jungle adventure full of movement, music and story telling. Throughout the 30-minute class, children will take a walk on the wild side, meeting some favourite characters from The Jungle Book, including Kaa the snake, Baloo the bear and they will also be taught the corresponding yoga “asana” (position) for each animal.

The Jungle Book Yoga Experience will take place on 24th, 28th and 29th October and will cost £29.50 per children and £35 per adult (£1 will be donated to The Born Free Foundation’s tiger conservation work in India). Price includes a 30-minute yoga session for one child and a Jungle Book afternoon Tea. For more information please visit http://www.stjamescourthotel.co.uk/KidsYoga

Star-Studded Launch Event

Taj Hotel raised a glass to the indomitable spirit of the tiger in celebration of the partnership with Born Free and the launch of St. James' Court’s limited edition hardback of The Jungle Book. 

The star-studded event which raised almost £2,000 - showcased the magnificent Shere Khan diamond necklace, designed by renowned jeweller, Catherine Best. Last valued at over a quarter million pounds, the necklace is scheduled to be auctioned later in the year to raise funds for Born Free. Please see above for details.

One highlight of the evening came courtesy of Gary Lineker, who bought the Katy Jade Dobson (Wishbone Art) Felid print for £750 - which our President, Will Travers auctioned! All proceeds went to us. Thank you Gary! 

Shere Khan Necklace Auction

The Shere Khan Necklace, designed by society jeweller, Catherine Best, takes its name from the tiger famously depicted in Rudyard Kipling’s ‘Jungle Book’. It holds an impressive collection of 182 diamonds and gemstones intricately set in nearly a kilo of 18ct gold. The necklace is delicately enamelled and adorned with a staggering 11.952 cts of round diamonds, over 7 cts of emeralds which combine to highlight the jeweller’s pièce de résistance - each magnificent tiger, male and female, holds a heart in its paws. The male embraces an incredible 27 ct rubellite tourmaline while the female boasts a diamond weighing over 4 cts - truly making it the heart of the necklace.

To place a bid on the necklace or for more information, please email sherekhan@bornfree.org.uk

Born Free Foundation
Broadlands Business Campus, Langhurstwood Road
, Horsham, RH12 4QP, UK - Charity Reg. No. 1070906


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