Born Free Foundation - Keep Wildlife in the Wild

Responsible Travel

At Responsible Travel we help travellers live their dreams through authentic and life-enriching adventures, ensuring local people and wildlife benefit and being a catalyst for change in the industry.

Responsible Travel is now the world’s largest platform for ethical tour providers (with a rigorous screening process in place to ensure each company fits the guidelines to be represented on the site). The company is growing by 30% each year with its profits dependent on an ‘Honesty Box’ where tour providers voluntarily declare their commission. 

  • The holiday collection includes tours from almost 400 small, specialist and ethical tour operators
  • The collective operates in 190+ countries
  • In 15 years, the company has helped over 100,000 people live their travel dreams and received over 1 million holiday enquiries.

Alongside the holidays it markets, Responsible Travel has two other core programmes to drive positive change in the tourism industry:

  • Activism – campaigning for more responsible types of tourism worldwide.
  • The World Responsible Tourism Awards (founded by us in 2004)  - celebrating and recognising the businesses around the world, big or small, innovating and leading the way in responsible tourism.



Born Free Foundation
Broadlands Business Campus, Langhurstwood Road
, Horsham, RH12 4QP, UK - Charity Reg. No. 1070906

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