Land Rover
In 2002 the Born Free Foundation became one of Land Rover's Global Sponsorship Partner's under its Fragile Earth policy. This policy shows Land Rover’s commitment to the environment through sponsorship of leading environmental organisations, the development of sustainable practices and technologies, and the company's 'Off-Road Code'.
Together Land Rover and Born Free are working to conserve wild animals and their habitats. This includes vehicle support in the UK, Kenya, Ethiopia, South Africa and Sri Lanka, as well as dealer promotions, staff incentives, PR and merchandise opportunities, plus a clothing allowance for field projects. Born Free´s Will Travers is deeply grateful: "Land Rover’s support gives us the backing we need to carry out frontline conservation on a daily basis."
Field Land Rover’s utilised by Born Free:
- Ethiopia: One Land Rover donated by Land Rover and one Land Rover previously owned by the UN and purchased with funds donated by the Wildlife Conservation Network.
- Kenya: Two Land Rovers on loan & five which we have purchased from Land Rover at a special rate.
- South Africa: One Land Rover on loan and one Land Rover which has been donated to the Born Free Education & Animal Rescue Centre at Shamwari.
- Sri Lanka: Specially adapted Land Rover to be used as an elephant ambulance. Funded by an anonymous donation.
- UK: Four Land Rovers on loan and an education van which was donated by the dealers.
- Zimbabwe: One Land Rover purchased from Land Rover at a special rate.
To purchase a Land Rover, some great Land Rover accessories or a great day off-road driving at the Land Rover Experience Centres, please go to www.landrover.com
Other projects supported by Land Rover:
Elephant ambulance, Sri Lanka
- The special Land Rover rescues a baby elephant stuck in the mud in Sri Lanka
A specially adapted Land Rover is helping rescue orphan elephants in Sri Lanka. Funded by an anonymous Born Free supporter and officially presented by TV’s Coronation Street actress Helen Worth, the Rescue Vehicle can rescue baby elephants with minimum distress and bring them to the safety of the Elephant Transit Home. With winches and a tail lift, plus a fridge for medicines, the Rescue Vehicle has countless uses for helping wild animals in need all over Sri Lanka.
Three Lion Rescue
Proceeds from Land Rover have contributed towards the rescues of Djunka, Nala and Shada from a French circus, and the development of the Jean Byrd Animal Rescue and Education Centre.
Special thanks must also go to Land Rover for donating a Defender to our field work in South Africa. This will prove invaluable in the continuation of our rescue and work in South Africa.
Anti-poaching, Kenya
- Supporting the Kenya Wildlife Service's vital anti-poaching work
Two Defenders are now an invaluable help to Born Free’s anti-poaching activities in Kenya. Poachers use wire snares to trap animals and thousands of wild animals are illegally slaughtered for the commercial ‘bushmeat’ industry. Within two weeks of the first vehicle going into action it enabled brave wardens from Kenya Wildlife Service and Youth for Conservation to get to areas previously out of reach, remove hundreds of snares and apprehend two poachers.
Supporting education
Born Free is committed to education and works to inspire children to learn about and respect wildlife, and look after their environment. In Kenya, the new Land Rover Defender helps Youth for Conservation’s (YFC) eager and enthusiastic team of graduate volunteers to tell local people about wildlife. The vehicle allows YFC to visit communities throughout Kenya to lead education workshops with school children, and set up tree-planting and rubbish clean-up programmes.
Other projects supported:
Africa
- Lion Conservation Project
Ethiopia
- Protecting rare wolves
- Capacity building in Ethiopia
Kenya
- Anti-poaching
- Supporting education
Sri Lanka
- Sponsor an orphaned elephant – Wellington, at the Elephant Transit Home
- Elephant Ambulance
South Africa
- Big Cat Rescues
Tanzania
- Turtle conservation
United Kingdom
- Administration
Zambia
- Anti poaching
Local dealers in action
Land Rover dealers countrywide collected foreign coins and spare change of every currency to buy Born Free several vital new vehicles. Born Free Trustee Joanna Lumley launched the nationwide ‘It’s Time For Change’ campaign in London: “Partners such as Land Rover are vital if Born free is to succeed in its aim to keep wildlife in the wild.”
Land Rover dealers raised over £25,000 and purchased vehicles for our Education Campaign in the UK, and for fieldwork in Ethiopia and Kenya.
Check out the latest adventures at Land Rover’s Go Beyond.
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