Born Free Foundation - Keep Wildlife in the Wild

Cereal Success

Following the hugely successful "Adopt-a-Monkey" on-pack promotion with Kellogg’s UK, whereby customers could collect tokens to adopt a monkey from the Lilongwe Wildlife Centre in Malawi, their Italian counterpart is also now running the promotion. So if you are in Italy look out for the special packs of Coco Pops with the "Adotta una Scimmia" offer!

Keep your eyes peeled if you happen to be in South Africa too, as boxes of Kellogg’s cereals featuring the now global promotion are about to hit the shelves there as well!