The Born Free Foundation logo consists of an Elsa the lioness line-art graphic and the words ‘Born Free Foundation’, both in white out of a black rectangle background.
‘Born Free Foundation’ text is in Mac Aardvark font only.
The logo must always maintain its shape with a height: width ratio of 1:2.2, though dimensions can be scaled up or down depending on usage.
Born Free can supply logo as an eps format or Vector file.
The logo must not be altered in any way.
The logo must not be used in negative ie black graphic and text out of a white background without specific permission from the Born Free Foundation.
Born Free must approve a pdf of any artwork, literature or publication utilising the Born Free logo before it goes to print.