Born Free Foundation - Keep Wildlife in the Wild

Travellers' Animal Alert

The Born Free Foundation’s Travellers’ Animal Alert initiative provides a way for holiday-makers to raise their concerns by sending in reports and photos of animal suffering.  Animal Alert investigates neglect, fights cruelty and works with tour operators, travel companies, foreign governments and other organisations to take positive action and help improve animals’ lives.

Travellers Alert and Etihad


Etihad Airways, the national airline of the United Arab Emirates, takes its commitment to animal welfare seriously and is working to raise awareness of wildlife conservation within the airline industry.

The airline, as a signatory to the Declaration of the United for Wildlife International Taskforce on the Transportation of Illegal Wildlife Products, is helping put an end to wildlife trafficking by establishing comprehensive cargo polices, as well as ensuring responsible animal protection practices by working with its tour operators and excursions where there is actual or potential animal interaction.

As part of this, the Travellers’ Animal Alert allows holiday-makers to report any breaches of animal welfare they may see on their travels.

For more information on Etihad Airway’s commitments to corporate responsibility, visit

TAKE ACTION - You can help by sending us your reports

Have you seen animals in poor conditions in a zoo, or abused in a circus or dolphinaria?  Did you experience bad practice during a wildlife safari or viewing excursion?  Are you concerned about animals being used as photographic props? Born Free wants to hear from YOU and together we can make a difference!

If you are about to visit a zoo, circus etc. download our checklist - PDF 46KB


Each report received by the Born Free Foundation is reviewed by our dedicated team and logged onto our database to be used for further analysis. 

Dependent upon the detail provided in the report, Born Free will write to the relevant authorities and/or the captive establishment to raise concerns and urge action. 

Based on the reports we receive, we are also able to identify ‘hot spots’ and can focus targeted campaign activities on the most urgent areas.

Born Free regularly receives calls for help in regard to captive animals in need. Sadly, there are many more animals in need of rescue than there are sanctuary spaces worldwide - it is therefore vital we use precious sanctuary spaces not only to rescue animals in need, but also to highlight the problems facing captive wildlife (e.g. Private ownership, trade, substandard zoos etc.). Please view this flowchart which outlines the type of considerations Born Free makes when we receive information about animals in need from our supporters. 

Born Free Foundation
Broadlands Business Campus, Langhurstwood Road
, Horsham, RH12 4QP, UK - Charity Reg. No. 1070906

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