Born Free Foundation - Keep Wildlife in the Wild

Following a successful on pack promotion with Coco Pops in the UK in 2010 where a bespoke monkey for children appeared on 30 million packs, the same promotion was rolled out to Kellogg Italy and South Africa during 2011.

The Kellogg promotion will help with the care of real monkeys that
are being rehabilitated for release back into the wild at the Lilongwe
wildlife centre in Malawi.