Born Free Foundation - Keep Wildlife in the Wild

The largest tiger event in the world

The world's largest tiger event took place at St Pancras International. Tiger Tracks featured three weeks of station-wide activity, between 1st and 21st March 2013. Musicians, artists, authors, conservationists, retailers and members of the public came together for the first time to save wild tigers.

All profits went to the Born Free Foundation's tiger conservation projects, as well as those of the Environmental Investigation Agency (EIA). There are an estimated 3,500 tigers left in the wild. If we do nothing wild tigers could be extinct within 10 years. If we act now we aim to double wild tigers by 2022.

Tiger Tracks Launch

Born free founder Virginia McKenna opens proceedings

Tiger Tracks got off to a roaring start with a very special Tiger Tracks Station Sessions – including a live (free!) performance from rock music icon Brian May and West End sensation Kerry Ellis! You can find out more about the launch here

Tiger Art

A world leader in environmental services, Veolia’s involvement represented a purrfect partnership between organisations focused on protecting our environment and wildlife. One of the events art installations was the Veolia Tiger statue, made entirely from recycled material, in the Arcade.

Tiger Tracks also involved a unique public participation artwork designed by innovative artist Benjamin Murphy. Benjamin created a giant tiger outline entirely from electrical tape and we invited the public to fill in the final modern masterpiece.

Tiger Tracker

Other truly wild additions to the station include a special ‘Tiger Tracker’ unit that allows you to track wild tigers in their natural habitat - all from the St Pancras International Arcade!

For the first time, Born Free is using the power of social media to allow you to follow the lives of wild tigers in India. By teaming up with Tiger Nation, Born Free’s ‘Tiger Tracker’ lets you follow wild tigers like Vijaya and her cubs ‘virtually’ every step of the way. These cubs are just beginning their journey and by becoming a tiger tracker, you can be involved right from the start.

Plus! If you become a tiger tracker before September, you will automatically be entered into our competition to win an 8 day Indian safari that is quite simply out of this world. The winner will experience the thrill of the Indian jungles and its dazzling wildlife, and with a bit of luck – and the skills of trained naturalists – catch a glimpse of a wild tiger, or two. Become a Tiger Tracker Today!

Tiny Tigers

Bill Oddie reads to a captive audience © Vrinda Webb Photography

On the weekend of 16th-17th March, the cubs took over Tiger Tracks. Tiny Tigers was a fun weekend of activities for children of all ages and their families, highlighting the plight of the wild tiger and raising funds to ensure that they are protected for future generations.

Tiger Gala

The 3 week-long event culminated in a spectacular tiger gala dinner and auction at the St Pancras Renaissance Hotel in London on 21st March with numerous celebrities turning up to show their support including Joanna Lumley, Jimmy Choo, Jenny Seagrove, Louise Redknapp and our very own Virginia McKenna, to name but a few.

The evening was a roaring success raising thousands of pounds for ‘Save Wild Tigers’ and included fantastic entertainment from Indian singing sensation Navin Kundra to opera group ‘Amore’.

Auction prizes included a year’s ownership of a stunning Range Rover Evoque, original ‘Angel Eyes’ artwork by Gary Hodges along with the exquisite Moorcroft ‘Hidden Kings’ ginger jar and artwork which was scooped up by Joanna Lumley.

A big thank you to all those that came to this unforgettable event and pledged their support to help save the world’s tigers!

Click here for a gallery of the nights events.

How else can I get involved?

With only 3,500 wild tigers left, join the fight-back.

Please give as much as you feel able – every donation helps!

Text ‘TIGER’ TO 70800 and give £5 to help save wild tigers.

Join the conversation on twitter: #helpsavewildtigers

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Born Free Foundation
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