Born Free Foundation - Keep Wildlife in the Wild

The lions are coming... to South Africa

PRIDE OF CAPE TOWN is a major public arts event that will see a fabulous pride of 50 life-size lion sculptures prowling the V&A Waterfront in the summer of 2013 in aid of international wildlife charity, the Born Free Foundation.

Spectacular launch evening for Pride of Cape Town and The People's Lion
               
Pride of Cape Town got off to a glittering start on the 27th March 2012 with a stunning and memorable performance by Queen rock legend Brian May CBE and the West End and Broadway singing sensation Kerry Ellis - backed by a heartfelt and moving speech by Virginia McKenna OBE, Actress and Founder of wildlife charity the Born Free Foundation.

The excitement and build up to the launch of Pride of Cape Town and the official unveiling of the lion sculptures has been immense, not least since it was the first time that the legendary May had performed in South Africa since 2005 for the historic 46664 music concert, in aid of the Nelson Mandela Foundation.

May and Ellis Roar in for pride Of Cape Town Launch

As the sun set on the Grand Café & Beach close to the historic V&A Waterfront, the atmosphere was electric, as May, using all his mastery, struck the first chords of the first of three tracks performed on the night. Alongside May’s hypnotic guitar came glamorous songstress Kerry Ellis, with her glorious power-packed and pure vocals.

First performed was ’I Loved a Butterfly’, an upbeat melodic track from Brian and Kerry’s ‘Anthems’ album. Then to the delight of the Cape Town crowd came a beautiful acoustic version of the John Barry and Don Black classic ‘Born Free’. After rapturous applause the ecstatic audience were further treated to Queen classic ‘Crazy Little Thing Called Love’ as an encore and to complete the set.

Brian said, “It was a magical evening and Kerry and I really loved playing in such an intimate venue and at such a stunning location, everyone there seemed to really enjoy it. Importantly, they loved the lions and we have been inundated with people and companies wanting to sponsor them.”

The invited audience were there to see the first unveiling of a selection of the Pride of Cape Town fibreglass lion sculptures that will take to the V&A Waterfront in Summer next year and showcase the project to individuals and businesses wishing to come on board and sponsor a lion.

Four spectacular lions were showcased, sponsored by Land Rover, Redbush Tea, SAA (South African Airways) and the Grand Café & Beach.

The Land Rover Design team in Gaydon chose a geometrically creative design with vehicle-based outlines. Redbush produced a tea bag inspired art work created by Original T -Bag Designs at Hout bay, detailing traditional Xhosa art. SAA opted for a bright red lion and blue mane with a worldwide travel theme and the Grand Africa lion looked regal with its golden crown filled with vibrant red flowers.

There was also an announcement made on the night about the ‘People’s Lion’, where everyone who makes a donation great or small will have their name inscribed on that particular lion.  

Kerry said, “Be part of something special and make a big difference, send what you can.”

Virginia McKenna summed it up, “It was one of the most memorable nights of my life and such an enormous privilege to be here to see the brilliant Brian May and Kerry Ellis perform. The people and business community of Cape Town have taken the lions to their hearts and welcomed us and this wonderful initiative in the most kind and generous manner. It has been an unforgettable evening. The Pride of Cape Town will make a crucial difference to our work as we fight to save lions from possible extinction.”

Virginia continued, “As we focus on the present we must not forget the past. The Born Free story, George and Joy Adamson and Elsa the lioness inspire us to this day. And the words and music of the Born Free song must surely touch even the hardest of hearts. A world without wild animals would be a poor world indeed and we at Born Free are all hearing the warning bells. Pride of Cape Town is a crucial and powerful part of our action plan and I am grateful to be part of it.”

Pride of Cape Town has now officially launched and the magnificent lions are set to ‘prowl’ the streets of the V&A Waterfront in 2013! Keep up to date with all the news from Brian, Kerry and Virginia and the magnificent lions - including a free prize draw to win a trip for two to the award winning Shamwari Game Reserve in the Eastern Cape which is part of Shamwari Group and home to the Born Free centre.

 
PRIDE OF CAPE TOWN is being presented in partnership with Wild in Art and Shamwari Group and is kindly supported by SAA and the V&A Waterfront.

The People's Lion

You can donate  to the ‘People’s Lion’ and your support will help Born Free to safeguard this iconic species.

Your donation will help create a very special lion. The art on this unique lion will be created from names, messages and/or photographs sent in by those who contribute.  The People’s Lion will act as a symbol of your support to protect lions in the wild. You can donate here

"Everyone who cares has a voice. The Peoples lion is your lion, and however little or much you can afford you can make all the difference. If a world without wild lions is unimaginable to you, then please help us save them before it is too late."
Virginia McKenna OBE, BFF Founder and Actress"

"Help us save the lions, every little contribution will help. Be part of the People’s Lion."
Brian May CBE, Queen legend

"Be a part of something special and make a big difference send what you can."
Kerry Ellis, West End actress/singer

To donate online please click here

Alternatively, if you are a UK resident you can donate by text.  Simply text LION13 £2 to 70070 (message and images for text donations will need to be sent separately to peopleslion@bornfree.org.uk

*Please note: We reserve the right to amend or reject submissions at our sole discretion that are offensive or inappropriate

PRIDE OF CAPE TOWN aims to raise money for Born Free’s work to protect and conserve lions in the wild. Lion numbers have dramatically dropped due to persecution, loss of habitat and unsustainable trophy-hunting. Their position has never been more perilous and there may be as few as 25,000 left across the entire continent. Born Free already has long-established links with South Africa and operates Big Cat Rescue and Education Centres at the prestigious Shamwari Game Reserve in the Eastern Cape.  Each stunning lion, will be released to ‘prowl’ the streets of Cape Town in 2013, sponsored by individuals and companies and uniquely decorated by international and local artists in an ‘eye catching’ and creative way. PRIDE OF CAPE TOWN is being presented in partnership with Wild in Art and Shamwari Group and is kindly supported by SAA and the V&A Waterfront.

For sponsorship opportunities:

View Pride of Cape Town sponsors' brochure here

Download a sponsors' sign-up form here

Sponsorship Contact details:
Abagail: Cell UK: +447920826697
             Cell SA: +27846073045
Abagail@bornfree.org.uk

June: Cell: 079 360 6980
mccannjune@yahoo.com

Pride of Cape Town got off to a glittering start

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Born Free Foundation
3 Grove House, Foundry Lane
, Horsham, RH13 5PL, UK - Charity Reg. No. 1070906 ... twitterfacebookyoutuberssenews