Born Free Foundation - Keep Wildlife in the Wild


Today’s travellers increasingly come into contact with animals – on safari, at a zoo, on a horse-trekking excursion or as ‘props’ for souvenir photographs. Animals can enhance the holiday experience but, there are also many examples where animal exploitation, neglect and abuse can ruin a holiday. 

The Born Free Foundation has been working with the travel industry since 2003 and has helped develop company policy and customised standards for the use of animals in tourism that aim to protect the animals, as well as the public. The Global Welfare Guidance for Animals in Tourism, produced for ABTA – The British Travel Association, was launched at the European Parliament in 2013. The Guidance provides an accurate overview of such activities in global tourism and has consolidated all existing relevant codes of practice into one set of standards. Once applied globally, the Global Welfare Guidance will help eradicate bad practices and encourage good practice, ensuring higher standards in animal welfare and more sustainable excursions involving animals.

Nikki White of ABTA & Will Travers of Born Free present the Global Welfare Guidance for Animals in Tourism to Michael Cramer MEP & Keith Taylor MEP, Members of the European Parliament’s TRANS Committee.

Further information about ABTA’s Global Welfare Guidance for Animals in Tourism here.

"With animal welfare laws varying hugely from country to country, the Guidance aims to help our Members ensure they only work with attractions that have acceptable welfare standards. Over time, we hope that the guidance will help improve global animal welfare standards in tourist attractions." - Nikki White, ABTA Head of Destinations and Sustainability

 “The Born Free Foundation welcomes the development of the Global Welfare Guidance for Animals in Tourism and its six supporting guidance manuals as a significant step towards improving welfare standards amongst animal attractions associated with the tourism industry.” - Will Travers OBE, CEO of the Born Free Foundation

 “Working with the Born Free Foundation has helped the Thomas Cook Group understand and identify practices which pose a risk to both the safety of the public and the well-being of animals. Through the implementation of standards and with the professional advisory service that Born Free provides, Thomas Cook has developed its own animal welfare strategy and strives to phase-out bad practice which has a negative impact on animals.” - Thomas Cook Group plc

Global Spirit

Global spirit

Born Free Foundation is partnering with Global Spirit, responsible tourism advisors who support the industry in the creation of improved sustainable and responsible travel experiences.  Working directly with the travel industry enables Global Spirit to deliver its compassionate aspirations by providing good quality, engaging experiences that also celebrate a destination’s local uniqueness, respecting its habitat, its wildlife, its biodiversity and its people. 

Through partnership with the Born Free Foundation, Global Spirit can provide the travel industry with bespoke advice, guidance and support services, and ultimately safeguard animal welfare and change perceptions around the use of animals in tourism. To find out more, email or use the contact form on the website

Born Free Foundation
Broadlands Business Campus, Langhurstwood Road
, Horsham, RH12 4QP, UK - Charity Reg. No. 1070906

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