Born Free Foundation - Keep Wildlife in the Wild

Free the Orca


Born Free marked World Orca Day on July 14, when digital poster sites in shopping centres nationwide turned into virtual orca tanks. Visitors in London, Birmingham, Liverpool, Manchester and Glasgow were invited to donate £5 which  ‘freed’ a life-size animated orca from captivity, which then ‘swam to freedom’ in the ocean.

Thank you everyone who has kindly donated. You’re supporting our work to end captive orca exploitation and protect orca in the wild, where they belong. To donate £5 text ‘ORCA1’ to 70755.

Orca in captivity

“There are currently 62 orcas in the world forced to live in cramped conditions and perform unnatural tricks at marine parks," explained our Founder Virginia McKenna OBE. But in the wild orca can dive 200m and swim 100 miles a day. Imagine how these large, highly intelligent animals suffer in captivity. Orca belong in the wild with their families!

YOU can help:

  1. Pledge never to visit a dolphinarium

  2. Adopt a wild orca

 Find out more:

The Born Free Foundation is an international wildlife charity and we’re wild about animals! We take action worldwide to save orcas as well as lions, elephants, gorillas, tigers and lots more. Born Free believes wild animals belong in the wild. We’d love you to get into wildlife and go wild!

Our thanks to creative agency WCRS, The Mill for creating the 3d orca and Ocean Outdoor, for donating the poster sites.

Stratford billboard

Text Donation Terms and Conditions:
These terms and conditions relate to interactions and donations with the Born Free Foundation’s Tank Free campaign run on selected UK digital billboards on July 14th 2017.

How will my donation be spent?
Your donation will help protect rare whale sharks, fund marine turtle and dugong conservation, monitor wild orcas, help rescue stranded cetaceans, fight captive exploitation, and oppose wild capture of dolphins and whales.

Can I donate by text?
You must be 16 years old or over to send a text donation,

Where can I send text donations from?
You can only donate from a UK mobile. You cannot donate using this service from a Channel Island, Isle of Man or other non-UK mobile. You must obtain permission from the bill payer before sending a text message.

Cost of donating by text and what the Born Free Foundation receives
You will be charged for one text at your standard network rate (based on your service provider rates) as well as a single premium rate text of £5. The charge will show on your bill and the sender will show as [70755].  

100% of your donation will be received by us.

There is no limit on the number of times you may make a donation via text.

Gift Aid
Your donation may be eligible for Gift Aid however, due to the nature of the campaign, Gift Aid is not collected or prompted. If however you would like to make your donation eligible for Gift Aid, please fill out the form at

How to contact us
If you would like to discuss your mobile payment, please contact us on via the following means:
Phone: +44 (0)1403 240 170

Data Protection
Your mobile number and the name you supply in your message will be handled in accordance with the Data Protection Act 1998 and will only be used to donate to and activate the Tank Free billboard. We will not share your information with any third party organizations except where such transfer is a necessary to process your donation, or we are required to do so by operation of law.

Storage of your data
Your mobile number will not be used for marketing purposes and will be deleted within 90 days of the campaign’s start date (14tth July 2017). The data will be stored on UK based servers.

Service provider
The SMS service used for the Tank Free campaign is being provided for the Born Free Foundation by Cymba, 36 Gloucester Avenue, London, NW1 7BB.

The Born Free Foundation does not accept any responsibility whatsoever for any technical failure, malfunction, congestion, capacity issues or any other problem with any telephone, telephone network or line, system, server, provider or otherwise which may result in any text being lost, delayed or not properly received and recorded.

Donating in other waysYou can also give a one off or monthly donation to the Born Free Foundation by direct debit, which you can stop at any time. For more information, please go to

More informationTo view the full website terms and conditions, please visit


Born Free Foundation
Broadlands Business Campus, Langhurstwood Road
, Horsham, RH12 4QP, UK - Charity Reg. No. 1070906

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