Elsa: The Lioness That Changed the World

(Natural World: BBC2 7.00pm Tuesday 1st February)

A New Film that Will Astound You

Dear Friends

On Tuesday evening, BBC2’s Natural World will present “Elsa: The Lioness That Changed The World.”

This new film really is worth watching. It not only contains some amazing and wonderful footage of Elsa, Joy and George Adamson and my dear mother and late father, it also confirms that Elsa’s story was a catalyst for change and that the attitude of millions of people towards wild animals will never be the same again.

It also responds to George Adamson’s challenge when he said “Who will now care for the animals… who will raise their voices, when mine is carried away on the wind…?” The answer is The Born Free Foundation.

Wild lions are threatened and endangered across so much of their African range and so many other species and their wild habitats are under pressure as a result of human activities. It is vital that we take action now to prevent animal suffering and protect species from further decline.

Lion numbers are down by perhaps 75 percent in the last 30 years – can we stop a disaster from becoming a crisis or will the lion become, like the tiger, a species on the brink?

Please put 7.00 pm Tuesday evening, the 1st of February, in your diary. It is a film worthy of an hour of your time and, if you are out, set the recorder.

Finally please do me a personal favor (and if you would be willing to do it right now while it’s fresh in your mind, that would be wonderful): If you have a website or are on Facebook or if you tweet, please tell your friends, family, supporters, colleagues, fellow professionals, everyone about Elsa: The Lioness That Changed The World”

Thanks and be inspired


PS We are hopeful that there will be DVD of the film and that it will be available shortly through Born Free Foundation. Please keep checking our website for more details, or sign up for our regular monthly email updates.

See http://www.bbc.co.uk/programmes/b00ybvz1 for further program details.

11 Responses to “Elsa: The Lioness That Changed the World”

  1. Maren Says:

    Thank you! It’s been in my diary for a while (was mentioned on facebook I think) and I’ve just posted it on facebook and twitter again

  2. Camilla de la Bedoyere Says:

    Extraordinary story, extraordinary film; well done to all involved. Am recommending it to my young readers on the Sunday Express Children’s Page (sadly not until Feb 6th, but will tell them to view it on iPlayer). The passion and commitment of all those involved in Born Free is inspiring.

  3. Laura Savill Says:

    I have seen some clips that are on the BBC2 website and it looks brillant but very emotional. Please hassle the BBC to release this programme on DVD. Those who believe that the spirit of Elsa and George and Joy live on will keep fighting, protesting about the conditions of wild animals are kept. Born Free Foundation keeps the flame burning along with all the supporters.

  4. Teresa norton Says:

    I would love to see this, hopefully there will be a DVD. I just recently saw the video on you tube of Christian the lion, whom george rehabilitated back into the wild. A wonderful story also.

  5. judith amos Says:

    I have been waiting 2 months to see this documentary, it was advertised in BBC Wildlife in November !! I even phoned the BBC to find out when it was being shown. I am personally hoping to go to Meru and Elsas Kopje next year to actually see where Elsa roamed free and to see where George and Joy and your parents filmed “Born Free”. Born Free and Elsa have been a big part of my life. Your work in so valuable in the preservation of wildlife.

  6. sarah Says:

    I have recorded it and can’t want to get home and watch it!

  7. paul van gaalen Says:

    as a naturalist and wildlife photographer I have really great respect for the adamsons.Also read the book Bwana Game from George several times. Yearly we are working for many weeks in the bush of Africa, so we also were very pleased to have the oppertunity to visit the places were the adamsons worked with the lions and that was a breathtaking experience! Nearly nothing was left of the camp, just some stones, but you could feel a very special warmth in your veins!Missed unfortunately the special on BBC. Do hope that a DVD will produced in a short time!

  8. Keon Robertson Says:

    Awesome documentary – I recorded it on both TVs and have it saved so I can watch it again. George Adamson inspired me to become involved in lion conservation; his and Joy’s lives were so fascinating. Will, your lovely and wonderful mother added greatly to the film, just as she and your father did to the Adamsons’ lives and in the telling of Elsa’s story on the big screen.

  9. Keon Robertson Says:

    In the U.S., this was released as Elsa’s Legacy on PBS. You can view the entire video here: http://video.pbs.org/video/1732181741

  10. Floor Says:

    I’ve been so moved by this documentary and thinking about ever since. I saw this on BBC from The Netherlands and I would love to see it again. Unfortunately I can’t watch videos on the BBC site from where i’m at. Does anybody know how I can watch the documentary online? Thanks!

  11. Judy Croucher Says:

    I have just watched this on bbciplayer. Such an awesome documentary, Elsa was such a unique lioness, it just shows the wonderful bond she had with George and Joy Adamson when she showed them her cubs. Watching this brought a lump to my throat, beautiful, especially all the people involved and who knew George and Joy Adamson. You work so hard with your lovely mother to protect these wonderful animals. I do hope it comes out on DVD.