At 7 pm on Tuesday night I hope you and millions of other caring, compassionate people watched Elsa: The Lioness That Changed The World on BBC2.
But what were you doing at 8pm?
Clearing away the tissues?
Putting on the kettle?
Pouring a stiff drink?
Or deciding to get in touch with Born Free, answering Elsa’s call and pledging to join us in one of the greatest challenges of our time – to protect the natural world and save wild lions and other creatures from persecution and destruction at the hand of mankind?
Don’t let that moment of inspiration evaporate!
Don’t put your decision off ‘until later’!
Lions need you, the natural world needs you, Born Free needs you!
So as of 8 pm on the 1st of February 2011 – do something amazing and do it right away!
PS If you missed the film it’s on BBC iPlayer now