(Natural World: BBC2 7.00pm Tuesday 1st February)
A New Film that Will Astound You
On Tuesday evening, BBC2’s Natural World will present “Elsa: The Lioness That Changed The World.”
This new film really is worth watching. It not only contains some amazing and wonderful footage of Elsa, Joy and George Adamson and my dear mother and late father, it also confirms that Elsa’s story was a catalyst for change and that the attitude of millions of people towards wild animals will never be the same again.
It also responds to George Adamson’s challenge when he said “Who will now care for the animals… who will raise their voices, when mine is carried away on the wind…?” The answer is The Born Free Foundation.
Wild lions are threatened and endangered across so much of their African range and so many other species and their wild habitats are under pressure as a result of human activities. It is vital that we take action now to prevent animal suffering and protect species from further decline.
Lion numbers are down by perhaps 75 percent in the last 30 years – can we stop a disaster from becoming a crisis or will the lion become, like the tiger, a species on the brink?
Please put 7.00 pm Tuesday evening, the 1st of February, in your diary. It is a film worthy of an hour of your time and, if you are out, set the recorder.
Finally please do me a personal favor (and if you would be willing to do it right now while it’s fresh in your mind, that would be wonderful): If you have a website or are on Facebook or if you tweet, please tell your friends, family, supporters, colleagues, fellow professionals, everyone about Elsa: The Lioness That Changed The World”
Thanks and be inspired
PS We are hopeful that there will be DVD of the film and that it will be available shortly through Born Free Foundation. Please keep checking our website for more details, or sign up for our regular monthly email updates.
See http://www.bbc.co.uk/programmes/b00ybvz1 for further program details.