Avatar, the movie, is taking the world by storm and breaking all box office records. Having seen the film I can understand why. Love it or loathe it, it is a tour de force, a total immersion experience and it offers a chilling vision of the future. It is a morality tale and a warning (as if we need a warning!) about our senseless destruction of natural ecosystems and the lives of indigenous people in the drive for so-called ‘development’. That message was incredibly powerful.
I waited at the end of the film, hoping that in the credits it would say something like “a proportion of the film’s (immense) profits will be directed towards the conservation and protection of natural ecosystems and to support native peoples”. Nothing came up. What a great shame, what a waste. Maybe the film’s creator and director, James Cameron and the film’s distributor, 20th Century Fox, would still consider making such an important contribution. Their film got me thinking for sure – but it is important to turn thoughts into action.