Born Free’s Vision:
To keep wildlife in the wild.
Born Free's Mission:
To ensure that all wild animals, whether in captivity or free-living, are treated with compassion and respect and are able to live their lives according to their needs. Born Free opposes the exploitation of wild animals in captivity and campaigns to keep wildlife in the wild.
Born Free promotes compassionate conservation to enhance the survival of threatened species in the wild, protect natural habitats and safeguard the welfare of individual animals. We seek to have a positive impact on animals in the wild and their ecosystems in perpetuity, for their own intrinsic value and for the critical roles they play within the natural world.
To conserve and protect wild animals, natural habitats and functioning ecosystems in perpetuity, and to end the exploitation of wild animals whether free-living or in captivity.