Born Free Foundation - Keep Wildlife in the Wild

Born Free's History

'Born Free', the wildlife classic that inspired a generation

Our charity has a unique and very special history.  In 1964, Bill Travers and Virginia McKenna travelled to Kenya to star in the classic wildlife film ‘Born Free’, based on the best-selling book by Joy Adamson.  Released in 1966, the film told the true story of George and Joy Adamson’s fight to return Elsa the lioness to the wild. 

The Adamson’s story was enjoyed by tens of millions around the globe, inspiring a generation, and changing the world’s attitude to lions forever.  Making Born Free profoundly affected Bill and Virginia.  Working with George and Joy influenced the rest of their lives.  Their close contact with the lions sparked a lifelong commitment to wildlife and they realised wild animals belong in the wild, not incarcerated in captivity.

A Personal Message from Virginia McKenna OBE,

Dear Friends

If you are coming to the Born Free Foundation website having watched Elsa: The Lioness That Changed the World, then I hope you have been inspired to do something to help wildlife.

Please do join Born Free and support our work and help make the world a more compassionate place.

George Adamson once said; "Who will raise their voice when mine is carried away on the wind....?" The answer is Born Free. Will you join us? I do hope so.

Thank you very much.

Virginia McKenna


Born Free Foundation
Broadlands Business Campus, Langhurstwood Road
, Horsham, RH12 4QP, UK - Charity Reg. No. 1070906

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